Over the weekend I was featured in an article in The Telegraph on the ‘Rise of the Mumpreneur.’ Here’s what I had to say:
‘Childcare is a huge expense, but setting up a business is a struggle, too’
Amy Beeson, 32, from west London, is mother to two-year-old Ava. After leaving her job in communications for maternity leave in 2011, she decided to spend her time at home co-writing a book with her mother [Sarah Beeson MBE].
It wasn’t straightforward: before the book, The New Arrival, was picked up by a publishing agency [HarperCollins], she had to return to work. Only now has she decided to stay at home working full-time for her business, Wordsby Communications. “Working from home and becoming your own boss is empowering but it can be financially difficult,” she said. “While going to work and paying for childcare is a huge expense, starting up your own business from home means you are likely to struggle financially to begin with as well, so it is important that mothers enjoy the business they are starting up and are able to be adaptable.”’
Six months after returning to work from maternity leave I waved goodbye to my full-time Communications Civil Service job after getting a three book deal with HarperCollins to co-write two memoirs and a parenting book with my mum, Sarah Beeson. I started up Wordsby Communications at the beginning of 2013 which provides communications, design, writing and branding services. Our first memoir ‘The New Arrival’ is a top-selling book and tells the heart-warming story of a trainee nurse in 1970s London. Working from home gives me the flexibility to do a job I love and take care of our Little One.
So, some days I’m doing what Reviewers have called “beautifully written and moving memoir” and others I’m developing brand language for Kali Theatre Company or a new brand for Notting Hill Vets. Life as my own boss is certainly never dull. It’s full of highs and lows but it feels like I am living my life.
The label “Mumpreneur” causes ontroversy. The first time I had it applied to me was when I was asked to tell My Mum Story by Pippa Best at Story of Mum, she told me it was great to have a Mumpreneur’s story. I thought that’s not who I am. Yes, I’m a mum but I just work freelance and run a small Creative Communications business Wordsby. I’m hardly Alan Sugar or Richard Branson material.
To some “Mumpreneur” is a dirty word but for me in a world of hashtags I now see it as a tool. Because in social media words are tools. Find the right word and it will open up your digital world to networks and communities, fans, friends, peers and clients; and if you work from home it’s a lifeline.
The hashtags I most often use are #Freelance #Copywriter #London but the support and opportunities I’ve discovered by connecting with other women (often mums) on twitter constantly amazes me. When we have our #TheNewArrival #Twitterparty and #Quiz I just love the community of readers who gather together – it makes writing and communications a two-way street and that’s so much more rewarding than broadcast media. #Mumpreneur is just a tool to make connections in a world filled with buzz.
Here are my five Top Tips for mums who want to be their own boss and look after young children.
1. If you don’t value yourself no-one else will.
A lot of people out there want something for nothing. Know what you’re worth and be confident and clear about what you are offering. I regularly trade services with other mums in business where we are each getting something out of it, but don’t let people pick your brains for the price of a coffee.
2. You can’t do everything.
I bring writing skills, creativity, energy and serious graft to any project. When you run your own business time is money and for me doing my own accounts is a false economy. I use an e-accountancy service called Crunch meaning I don’t waste those precious working hours trying to work out my own tax.
3. Be realistic about what you can achieve in a day.
Most mums could run military operations they’re so organised. Flexibility, reacting positively and proactively to change and planning ahead – no problem! Transfer those skills to your business and you’ve got a winning formula. But most women are very hard on themselves – we put enormous pressure on ourselves to be great at work, as a mum, as a partner, to be a domestic goddess and look well-groomed and in control. If you can achieve 2-3 of these things in one day – you’re a superstar!
4. Do something you love.
Running your own business means working whenever and wherever you can. To find the energy to do that, your business needs to be something you love doing. It’s unlikely you’re going to strike it rich straight away and there will be times when it’s nail-biting, that’s why it’s got to be something you really want to do.
5. Be kind to yourself
Getting a little R&R for yourself is usually the toughest challenge for any mum but it’s essential. Your children and your business depend on your well-being, so be a good boss and give yourself a break, whether that’s going to the gym, a movie or the night-off from dinner and bedtime. It’s amazing the boost just having an hour or two to yourself can give you.
London Writer and Communications Strategist would like to meet…
- New Clients. To work on copy, creative content, brand development and communications.
- Account Manager. I would love to meet another “Mumpreneur” who would like to be her own boss and work with me to win new business and manage client relationships and projects.